Thursday, July 18, 2013
Starburst...minis?!
Wrigleys announced plans to roll out new Starburst Minis, smaller, bite-sized versions of the original that will be available nationwide as both a movie-theater ready “Share Size” (~ $1.59) and a stand-up pouch (~$2.59).
While the company assures longtime fans that the new version will “hold the same big, juicy bursts of flavor found in Starburst Originals,” the biggest difference remains in the packaging. Starburst Minis come “unwrapped,” meaning these new treats are shedding the iconic red, yellow, pink and orange wrappers.
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